© 2017 by Selina de Ruijter. All rights reserved


Triptych is a project where all the three departments within AMFI (design, branding and management) work together to create and develop a new fashion brand from concept to collection.

KA-POW ultimately derived from confronting two contrasting personalities - Walt Disney and Malala Yousafzai. The combination of these two made us realize, that if we look to the world with an unprejudiced mind, we can see so much more!


We know that youthful unconstrained thinking has the power to start a revolution.

KA-POW playfully questions established connotations to encourage overthrowing personal restraints.


Triptych - Kapow