© 2017 by Selina de Ruijter. All rights reserved


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Eve is a fashion concept with a focus on perfect fit, femininity and technology.


We live in a world where we are constantly looking for our own individual uniqueness. If we look closer, we will notice that our body is the most exclusive thing about us. Our body shape could be an expression of our personal identity, but the fashion industry pigeonholed it into a size label. The body is connected to a size that will never fit perfectly. In this time with endless technological possibilities, we think it's time to make garments personal again.


Eve believes that the body cannot be tied to a size label.

Eve wants to make an end to the standardization of fashion by working with individual shapes and sizes that we emphasize on their best places with technology customization.


EVE - Brandbook & 3D object